Christine Donovan - Vice President
Christine’s passion for skiing & the outdoors started early on with her parents and 3 brothers skiing & hiking in the mountains of NH, VT, & ME. No surprise, she has combined a more than 25-year-career in retailing with her lifelong love of skiing. As Director of Store Planning for one of New Englands premier retailers until 2000, Christine planned and completed more than 40 new stores and renovations, including multiple prototypes and business models.
Christine took a brief hiatus from the ski industry, spending six years as Director of Merchandising and Marketing for Corners/Framed Picture Enterprises. There she directed new store prototype design, marketing plans, product procurement and merchandise presentation.
Her love of skiing and the outdoors eventually brought her back to the ski industry in 2006, when she joined BEWI Productions Inc. to coordinate new ventures in events and marketing for the national sports show producer. Christine is Vice President, coordinating all company events, expo sales, sponorships, and managing all office administration. She and her husband, Michael, are lifelong New Englanders, and proud parents of two young men. All are avid skiers.