Demographics - BOSTON

 
Who Comes to the Expo?

2018 Expo Attendance: 42,000

Facts about 2018 Expo Attendees:

  • Days Planned for Winter Activities
    • Over 25: 30%
    • 15-25: 24%
    • 7-14: 36%
    • less than 7: 10%
       
  • Winter Activities enjoyed
    • Alpine: 83%
    • Snowboard: 31%
    • Back Country: 20%
    • Snowshoe: 19%
    • Cross Country: 15%
    • Telemark: 4%
       
  • Participate in Winter Activities where?
    • New Hampshire: 84%
    • Vermont: 78%
    • Maine: 54%
    • Massachusetts 48%
    • Western US: 30%
    • Eastern Canada: 11%
    • International: 8%
    • Western Canada: 8%
       
  • Reasons for Attending?
    • 52% planned to gather information
    • 43% planned to purchase equipment
    • 40% purchase pass or lift tickets
    • 36% activities and other reasons
    • 32% came for the entertainment
       
  • Household income:
    • 39% earn over $130,000
    • 14% earn $100,000-$129,999
    • 13% earn $80,000-$99,999
    • 12% earn $60,000-$79,999
    • 9% earn $40,000-$59,999
    • 13% earn less than $39,900
       
  • Home Ownership:
    • 63%-Own
    • 37%-Rent
       
  • Gender:
    • 61%-Male
    • 39%-Female
       
  • Children:
    • 58%-no children
    • 38%-1-3
    • 4%-4 or more
       
  • Age:
    • 18-24 - 20%
    • 25-39 - 38%
    • 40-49 - 17%
    • 50-59 - 15%
    • 60-69 - 8%
    • over 70 - 2%

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