Demographics - DENVER

  

Who Comes to the Expo?


2018 Expo Attendance: 17,000

Facts about 2018 Expo Attendees:
  • Days Planned for Winter Activities
    • Over 25: 34%
    • 15-25: 26%
    • 7-14: 29%
    • less than 7: 11%
       
  • Winter Activities enjoyed
    • Alpine: 75%
    • Snowboard: 40%
    • Back Country: 27%
    • Snowshoe: 27%
    • Cross Country: 16%
    • Telemark: 6%
       
  • Participate in Winter Activities where?
    • Colorado: 98%
    • Utah: 26%
    • California: 12%
    • Montana: 11%
    • Other: 8%
    • New Mexico: 7%
    • International: 6%
    • Washington: 4%
    • Western CA: 4%
    • Oregon: 3%
    • Idaho: 3%
       
  • Reasons for Attending?
    • 56% planned to purchase equipment
    • 37% planned to gather information
    • 28% planned to purchase passes/tickets
    • 29% came for activities and other reasons
    • 24% came for the entertainment
       
  • Household income:
    • 32% earn over $130,000
    • 16% earn $100,000-$129,999
    • 10% earn $80,000-$99,999
    • 13% earn $60,000-$79,999
    • 13% earn $40,000-$59,999
    • 16% earn less than $39,999
       
  • Home Ownership:
    • 58%- Own
    • 42%- Rent
       
  • Gender:
    • 59%-Male
    • 41%-Female
       
  • Children:
    • 61%-no children
    • 35%-1-3
    • 4%-4 or more
       
  • Age:
    • 18-24 - 16%
    • 25-39 - 39%
    • 40-49 - 18%
    • 50-59 - 15%
    • 60-69 - 9%
    • over 70 - 2%

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